Social Media Manager recruitment in Mumbai All, Mumbai, Navi Mumbai - naos skin care india pvt ltd

Key attributes of Social Media Manager-Youtube and Twitter

·        Brand awareness - a clear understanding of brands and the marketing mix

·        Direct and extensive experience with running YouTube channels or other, similar community-driven online video portals. Must be able to demonstrate having successfully grown an online community (channel or channels) in terms of both subscriber numbers and video views / engagement.

·        Understanding of the production process of video would be useful.

·        Have a proven understanding of the current global digital landscape outside of YouTube, including relevant online locations for popular video sharing sites and popular social networks.

·        Positive Attitude required to learn

·        Passion for Twitter and knowledge of how the service works and how marketers use it

Responsibilities:

·        Carry relevant exposure in content development and nurturing

·        Work with the Marketing & Communications team to create high quality content for a range of online platforms which is optimized and consistent with the brand and tone of voice

·        Work with external agencies when required to develop the online presence

·        Take responsibility for the day-to-day operation of the all YouTube channels

·        Devise and implement audience development strategies both on and off YouTube to increase viewing and subscriber numbers. A specific focus should be to grow audience in content with the most effective commercial return.

·        Manage the supply of video clips either from in-house or from third-party sources. This includes relationship management of external partners as well as internal service providers such as the Operations team

·        To manage promotions and live events on the channels.

·        Oversee all written editorial across all videos, channel home pages and any blogging/promotion and make sure it is of a consistently excellent standard.

·        Take responsibility for the overall look and design of all channels and make sure they obey all relevant branding guidelines.

·        Research on what content  is performing well on YouTube as well as other sites, in order to advise on channels’ content needs, and generate ideas

·        Twitter-

·        Create daily Tweet copy for @Twitter replies and community management.

·        Find relevant Tweets to respond to throughout the day

·        Stay on top of social memes and language, surfacing trends to share with the wider team

·        Escalate any issues on the account as you see them and refer them to relevant parts of the company - e.g. Tweets from journalists, urgent customer questions, potential news stories

·        Clear understanding of new trends ,Hashtag strategy and analytics