Sr Associate-Digital Marketing jobs in Mumbai at Media.Net Software Services

Sr Associate-Digital Marketing

Roles & Responsibilities:

Proficiency in managing media buying accounts on AdWords, Facebook and Native traffic
sources/platforms – (primary proficiency).
Should be able to manage Search, Display, Social and Native campaigns.
Exposure to and hands on experience managing all or any of these platforms.
Should be well versed in implementing ad-extensions like Call-Outs, Sitelinks, Structured Snippets, etc.
Proficiency in running ads, maintaining pages, and creating social engagement on Facebook
Managing and maintaining large keyword lists. Keyword research and contextual understanding of what works and what doesn’t in the US/UK market is important.
Perform daily account management for websites targeted to the US/UK Markets, across various categories like Travel, Retail, Finance, Health, etc.
Maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics.
Be able to create and constantly optimize ad copy for performance and compliance
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting to meet performance goals
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal performance goals.

Media.net is a leading global advertising company with one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video. Media.net manages high-quality ad supply on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide.