Sr. Brand Manager recruitment in Mumbai All, Mumbai, Navi Mumbai - naos skin care india pvt ltd

TITLE: Sr Brand Manager

DEPARTMENT: Marketing & Sales

REPORTS TO: Head Digital marketing -Consumer Division

PURPOSE: To dynamically manage all aspects of Bioderma brand building and awareness, both internally and externally.

Effectively communicate and promote through advertising and promotion, programs, outreach and education. Drive brand growth through such activities and create a Demand/experience for relevant  customers.

MARKETING

1. Develop, maintain, implement and execute a comprehensive brand management plan both from brand building and awareness perspective.

2. Develop and maintain guidelines, systems and tools to ensure strong brand consistency across multiple platforms

3.  Ensure consistency of all advertising, promotions and communication across platforms.

4. Manage selection, ordering and distribution of informational and promotional materials.

5. Maintain branding and communications components of the POS system.

6. Work with Operations Managers to deliver as per brand goals and timelines

7. Develop and build strategic relationships and partner with key industry players, agencies and vendors.

8. Measure and report performance of marketing campaigns, gain insight and assess against goals with respect to ROI.

9. Competitor and customer insights analysis

10.Worked on Digital 360 degree communication and implementation

PLANNING & FINANCE

1.      Develop and manage brand P&L

2.      Review financial performance reports, monitor deviations from budget, and take corrective action as necessary following established procedures.

Key attributes of Sr Brand Manager

·        Brand awareness - a clear understanding of brands and the marketing mix

·        Experience of digital marketing at strategic and hands on operational level

·        Determination and perseverance

·        Relationship management skills

·        A strong focus on results

·        A high degree of business acumen

·        Demonstrable experience in marketing together with the potential and attitude required to learn

·        Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

·        A sense of aesthetics and a love for great copy and witty communication

Qualification

1.Fulltime MBA from B school ,marketing specialization

2.Minimum 7yrs experience from FMCG/Lifestyle/Apparels Industry