Strategic Brand Management
· Convert business objectives into brand objectives
· Interact with agency to plan and create mass media communication pack for each brand
· Interact with agency to create below the line communication pack for each brand
· Plan and create of PR activities for brands
· Media planning for the different sub brands and integrating the whole 360 Campaigns
· Creation of various commercials and coordinating for the shoots
· Coordinating with various channels and publications for the materials and timely execution of the media plans
· Creating communication and campaign for below the line activities
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