· Should posses a good
understanding of the nuances of Mutual Fund business
· Should be well versed in web,
mobile app, social media, digital comm., media analytics and Contact Center MIS
· Ability to grasp the working of
the contact center and create reports for key metrics
· Will be responsible for
defining the data structure and road map which will fuel the marketing
automation activity
· Should be well versed in
defining and implementing tracking on web, mobile apps, comm. Channels and
contact center
· Should be able to marry
transactional and behavioral data to derive meaningful insights which will fuel
campaign strategies
· Should be able to collaborate
with business teams to define consistent tracking taxonomies to capture
consumer behaviour across any digital channel, including web site, mobile app,
emails, social media and contact center.
· Should be comfortable in
drilling down to specific problems and providing solutions based on Web and
Mobile data
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