Girl Effect jobs - Community Growth Specialist

Who We Are

Girl Effect is a creative non-profit empowering girls to change their lives.

Started by the Nike Foundation, we are experts in media, mobile, brand and international development; a unique mix of skills that we use to solve global problems in a different way.

We work across the world in places where girls are marginalised and vulnerable. We create youth brands and mobile platforms for young people in ways that they love and interact with. We deliver these through the media and mobile tech that we use every day - from apps that build skills, to TV dramas they explore virtual issues, to magazines written by girls.

Girl Effect in India - Journey So Far

Chhaa Jaa is a digital-first youth brand that inspires, informs and equips girls in India with the right skills and confidence to navigate adolescence - from accessing information about sexual and reproductive health, to negotiating with parents about choices for their education, to preparing to find a first job. As part of the brand is a closed, girls only, sexual and reproductive health (SRH) Facebook group called Bak Bak Gang where girls and women above the age of 16 are welcome to join. This group is built to provide adolescent girls and young women with a safe space to talk and share their curiosities, stories and questions around their bodies and relationships without any judgement, shame, stigma or taboo. Check out Chhaa Jaa on Facebook, Instagram, YouTube

Context of the Role

We are looking for a Community Growth Specialist who can take on the day-to-day ownership of Bak Bak Gang in India. This role will report into the Global Marketing Lead.

Chhaa Jaa, and as a part of the brand, Bak Bak Gang, seeks to inspire every girl to write her own story. As a part of the community, girls have honest and frank conversations around issues and challenges that they face in their daily lives. As girls raise questions around their agency, identity and relationships with their families and partners, we want to help them navigate and overcome these.

The role requires someone who is deeply motivated to work in the space of empowering adolescent girls and young women. Someone who has an understanding of building a community centered around social issues facing young girls and can actively support and encourage them to talk openly and ultimately nudge them to take control of their lives and bodies and hopefully encourage others (amongst the group, their friends and even their communities) to do the same.

This is a community management role with ample opportunity to grow and learn how to scale online communities without losing their essence or inherent safety. It demands that one be open, agile, vigilant within a fast paced, constantly evolving environment, that is powered by honest conversations between young people themselves that ultimately help them make better health and future choices.

Core Responsibilities

• Run, on a day to day basis, and engage members on Chhaa Jaa's Facebook Community, Bak Bak Gang (BBG)
• Build and scale up membership of Bak Bak Gang
• Build an understanding of the community by gathering insights, analysing and identifying trends within existing conversation threads
• Monitor and design the interaction and engagement plan between the brand, brand ambassadors (cast, partners and ambassadors) and existing and new members
• Be the voice of the brand, participate in discussions, engage with community members, listen to them, navigate questions, and navigate conflict
• Maintain BBG as a non judgemental, inviting and safe space including identifying and solving for potential safeguarding concerns
  

How to tell you are a suitable candidate for this role: 
You are someone with experience in community outreach either as part of a team at an organisation that is building a community/club online or offline; or as a youth ambassador yourself. You inherently imbibe the following characteristics:

• You are deeply motivated to build a sense of belonging and ownership within any community you have been a part of and hope to ultimately create value for the members
• You are driven to build an authentic voice that will represent young girls and women and more importantly, encourage them to showcase their most authentic selves
• You are inherently social - an active listener, great interpersonal skills and have a good grasp of people's motivations
• You are very interested in understanding how clubs and communities function and are constantly trying to delve deeper into what makes a safe and inclusive space continue to flourish
• You are a writer and storyteller. You are most comfortable putting thoughts into words, bringing stories to life and documenting stories you have heard with compassion and flair
• You understand and enjoy the digital space especially social media and love trying the various trends, challenges and have active social handles of your own
  

Attitudes we are looking for: 

• Comfortable with complex organisational structures and multiple stakeholders
• Comfortable with shared decision making
• Outgoing personality, an extrovert who loves interacting with people
• Enthusiastic about talking to and interacting with people across cultures and geographies - this role will require extensive conversations, presentations, documentation and fire-fighting
• Highly empathetic and context sensitive - able to balance conflicting needs and priorities decisively
• Mission-driven and cares about making a difference in the lives of young people and vulnerable sections of society
  

Requirements: 

• Minimum 2 years experience of relevant community engagement or management with other youth organisations that have youth ambassador programmes, on-ground clubs and/or online communities
• Strong proficiency in Hindi and English, both verbal and written