## Digital Marketer - E-commerce
### Job Description
As a Digital Marketer in the e-commerce industry, you will play a crucial role in enhancing brand awareness, generating leads, and converting passive audiences into active customers. Your primary focus will be on handling digital communications across various platforms, including websites, email, newsletters, social media, mobile applications, and search engines. Here are the key responsibilities and qualifications:
### Responsibilities:
1. **Create Digital Marketing Campaigns:**
- Develop and execute digital marketing campaigns to promote products, services, and special offers.
- Optimize campaign performance using key performance indicators (KPIs).
2. **Brand Consistency:**
- Ensure consistency in brand messaging across all digital channels.
3. **Collaborate with Sales Team:**
- Work closely with the sales team to coordinate marketing efforts and align them with business goals.
4. **Email Marketing:**
- Prepare engaging emails and newsletters for current customers.
- Launch promotional offers and events to attract new customers.
5. **Website Optimization:**
- Optimize the e-commerce website to increase online traffic and improve user experience.
6. **Social Media Marketing:**
- Implement best practices for social media marketing on different platforms.
- Regularly audit social media and website marketing performance.
7. **Online Listings Management:**
- Maintain and monitor product listings across various e-commerce platforms.
8. **Data Analysis:**
- Track marketing metrics and analyze digital data to measure campaign success.
### Qualifications:
- Bachelor's degree in Marketing, Finance, Science, Art, Commerce, Economics, or Business Administration (for entry-level positions).
- Fresher can applied.
### Skills Required:
1. **Search Engine Optimization (SEO):**
- Proficiency in on-page, off-page, and technical SEO.
- Knowledge of schema markup, structured data, XML sitemaps, and search engine algorithms.
2. **Content Marketing:**
- Ability to create compelling content for digital platforms.
3. **Social Media Management:**
- Familiarity with social media best practices and analytics.
4. **Conversion Rate Optimization (CRO):**
- Understanding of how to improve website conversion rates.
5. **Data Analytics:**
- Ability to track and analyze marketing metrics.
Remember, as an e-commerce marketer, you'll need to adapt to the dynamic digital landscape and stay updated with industry trends. Good luck with your job search!