Responsibilities:
* Plan and execute SEM/PPC on Facebook and Google Ads.
* Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs)
* Identify trends, insights and optimize spend and performance based on the insights. Plan, execute and measure experiments and conversion tests.
* Collaborate with internal teams to create landing pages and optimize the user experience.
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels, customer touchpoints, conversion points and optimize user funnels.
* Capable of making a data-driven decision.
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