Responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.
Responsibilities:
Develop and implement comprehensive digital marketing strategies to increase brand visibility and achieve marketing goals.
Oversee the creation and management of digital content across various platforms, including websites, social media, and email marketing.
Analyze digital marketing analytics and data to measure campaign performance and identify areas for improvement.
Manage the digital marketing budget, allocating resources efficiently to maximize return on investment.
Lead and mentor a team of digital marketing professionals, fostering a collaborative and innovative work environment.
Negotiate and manage relationships with digital advertising platforms and vendors to ensure optimal service and cost-effectiveness.
Explore and integrate new digital technologies and tools into the marketing strategy to stay ahead of industry trends.
Ensure compliance with all relevant laws and regulations governing digital marketing and advertising, including data protection and privacy laws.