Digital Marketing Manager jobs in Bangalore at IM Solutions

Digital Marketing Manager

Roles and Responsibilities:

Understand company’s products, its target audience, and market (age group, behaviors, countries etc),conduct market research and accordingly create effective marketing strategies.
Create paid ad campaigns on Search Engine Marketing channels such as Google Adwords – Search, Display, Remarketing etc, Programmatic Ads, Yahoo Ads.
Create paid Social Media Ad Campaigns on Facebook, Instagram, LinkedIn, Twitter and also Mobile Network Ads.
Create effective Ad Copy for all SEM and social channels.
Effectively use Google Analytics and Google Console and optimize the campaigns and improve the PPC / CPA.
Create performance reports of each ad campaign created on different channels and then optimize the spends and performance.
Plan and execute various digital campaigns to maximize reach and recall.
Email Marketing Manager is responsible for planning, developing, implementing and maintaining the overall company’s email marketing strategy.
Good knowledge of sending & managing bulk email and white listing the ip, Performs day-to-day email marketing activities.

Skills Required:

Develop and manage digital marketing campaigns.
In-depth experience with Google and Facebook advertising products.
Budget planning amongst various digital initiatives – SEO, SEM, PPC, Alliances etc.
A strong track record in measured consumer campaigns.
Familiarity with planning, implementing and analyzing online marketing campaigns across various digital marketing channels.
Create and execute email-based marketing campaigns.
Proven track record of delivering tangible results within their respective functions.
Knowledge of online marketing and good understanding of major marketing channels.
Proficiency with AdWords Editor, Google Analytics and Adobe Omniture.
Design and implement direct email marketing campaign.
Analyze email campaign and suggest improvements.

In January 2013 IM Solutions was founded with the aim of providing website design and development services to businesses. The aim was to offer world-class services at affordable rates both for large conglomerates and SMEs.