Marketing for IT product and software for multi brand antivirus and hardware product

The Marketing Executive will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s customer base and creating effective strategies that will promote the long-term growth of our firm.

Responsibilities:

Develop and share marketing plans that help the business reach its goals

Conduct market research to find out customers’ interests and requirements

Work with other departments to ensure marketing efforts align with business goals

Create and manage marketing campaigns and their budgets

Identify and rank important target groups for each campaign

Create and run marketing and advertising campaigns

Create & distribute marketing materials like brochures, flyers, and newsletters

Plan and execute events to spread awareness of products and services

Analyse and report on the performance and ROI of marketing campaigns and modify strategies as needed

Monitor industry trends and competitors to keep up with market changes

Work with sales teams to help succeed the marketing efforts