We are seeking an experienced Marketing Manager to join our dynamic team at MySankalp. The ideal candidate will be a strategic thinker with a strong background in marketing, SEO, branding, and social media management. This individual will play a crucial role in developing and implementing effective marketing strategies to promote our construction services and enhance the company's brand presence.

Responsibilities:

Strategic Marketing Planning:

Develop and implement comprehensive marketing strategies aligned with the company's objectives.
Conduct market research to identify trends, opportunities, and competitive landscape.
SEO Optimization:
Manage and optimize the company's website content for search engines to improve organic visibility.
Stay updated on SEO best practices and implement strategies to increase online presence.

Branding:

Oversee the development and maintenance of a strong brand identity for the company.
Ensure consistent branding across all marketing materials and channels.
Social Media Management:
Create, curate, and manage engaging content for various social media platforms.
Monitor social media channels, respond to inquiries, and foster positive online interactions.

Content Marketing:

Develop compelling and relevant content for various marketing channels, including blogs, newsletters, and promotional materials.
Collaborate with internal teams to gather information and insights for content creation.
Campaign Execution:
Plan and execute marketing campaigns to promote services, events, and special initiatives.
Monitor and analyze campaign performance, providing insights for continuous improvement.
Analytics and Reporting:
Utilize analytics tools to track and measure the effectiveness of marketing campaigns.
Prepare regular reports on key performance indicators and provide recommendations for optimization.

Collaboration and Communication:

Work closely with cross-functional teams to align marketing strategies with overall business goals.
Communicate marketing plans, progress, and results to stakeholders.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Master’s degree is a plus.
Proven experience as a Marketing Manager in the construction industry.
In-depth knowledge of SEO best practices and experience implementing successful SEO strategies.
Strong understanding of branding principles and the ability to maintain a consistent brand image.
Proficiency in social media management and a track record of successful social media campaigns.
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret data and make informed decisions.
Creative thinker with the ability to generate innovative ideas for marketing initiatives.