Role and Responsibilities
Perform keyword research to identify the content gap and content optimization opportunities. Create a plan and execute the same by coordinating with the content team / freelance writers.
Support the content team by sharing relevant and trending topics on daily basis and resolve all the requests in real time.
Conduct detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and make changes based on SEO best practices for optimization
Conduct data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports
Conduct in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.
Conduct technical site audits to identify issues like indexing, 404 error codes, improper rendering, low page load speed, broken links, etc. and suggest recommendations to resolve the same
Work closely with the team to fetch real-time data and design scraping flows to extract information from multiple sources.
Requirements:
Effective communication skills including a solid understanding of English grammar and professional writing ability.
Internet-savvy is a must (know a lot about being on the internet or doing things with the internet).
In-depth knowledge of MS Excel required.
Strong analytical skills and ability to understand, report, and act on data.
Innovative, inquisitive, and effective problem solver.
Proficient in conducting research online.
Self-motivated and enjoys working in a fast-paced and results-driven environment.
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