1.To get the most out of sponsored search advertising, run experiments, gather and evaluate data and outcomes, and spot patterns and insights.
2.Website analytics and PPC activities and campaigns should be tracked, reported, and analyzed.
3.Manage campaign expenditures while keeping within budget, forecasting monthly costs, and settling differences.
4.Copy and landing pages should be optimized for search engine marketing.
5.Continuously identify, expand, and optimize keywords
6.Investigate and apply suggestions for search engine optimization.
7.Examine the advertising connections of competitors.
8.Create a link-building plan and put it into action.
9.Assist the development team in ensuring that SEO best practices are correctly applied to freshly produced code.
10.Collaborate with the editorial and marketing departments to improve SEO in content production and programming.
11.Changes to website architecture, content, linkage, and other aspects should be recommended to boost SEO.
12.Manage organic marketing campaigns through different strategies on different platforms and search engines.
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