INMANTECH DGI jobs - Social Media Manager

Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce the risk of click fraud
• Keep abreast of PPC and SEM trends
• Leading the team to come up with new strategies that are aligned with the client’s business goals & objective.
• Educate the team on the use of social media and promote its use with testing in accounts.
• Manage junior staff such as a social media executive or assistant
• Design and implement social media strategy to align with business goalsOversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Required Experience and Qualifications
Requirements

• You need to have a minimum of 2 years of experience.
• Proven experience as a PPC Manager / Social media manager / Social Media Marketing Specialist
• Experience in data analysis, content management and reporting
• Knowledge of SEO, online marketing channels, keyword research, Google Analytics, Facebook, and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo, web design) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication & copywriting skills
• Analytical thinking with strong math skills
• Ability to deliver creative content (text, image and video)
• Ability to work well under pressure and meet deadlines
• Capacity to prioritize and work on multiple projects
• Ability to work independently and flexible
• Attention to detail and accuracy
• Proactive and resourceful with a ‘can-do’ attitude
• MBA in Marketing, Digital Media or a related field; AdWords certification is compulsory
• Experience in working with the team, to set the work done.
• Solution-driven & passion for Digital Marketing.
• Digital Marketing fundamentals & other related courses.
• Google Ads, Certification required.
• Google fundamental, Search & Display compulsory.
• Languages: English & Hindi compulsory.