MARKETING ANALYTICS CONSULTANT
Location: Bengaluru, Karnataka, India
Role and Responsibilities :
• Understand business requirements to translate business problems into analytics problems and construct analysis road-map based on the business context
• Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis
• Analyse big data using statistics, econometrics, mathematics, operations research, and text mining techniques
• Develop good visualization to communicate business insights from analysis and make actionable recommendations
• Help deploy analytics solutions and enable tracking of business outcomes to measure return on investment
• Keep up with cutting edge analytics techniques and tools in the continuously evolving area of decision science
• Present/Advise/Interpret/Justify on analytics solutions from a project to Client/Internal Stakeholder
• Accountability & Responsibility for specific roles played in a project
• Support technical coaching of analysts.
Qualification :
• 3+ years of work in statistical modelling and business analysis role
• Bachelors/Masters in Economics, Engineering, Mathematics, IT, Statistics and MBA/PGDBM
Skills :
• Aware of various statistical analysis methods such as Regression, Logistic regression, decision trees, other segmentation methods and technical expertise in one of these techniques
• Simulation & Mathematical optimization models
• Time series forecasting methods
• Hands on experience in Python.
• Hands on experience in statistical modelling software R
• Strong Microsoft Excel, Access and PowerPoint skills (VBA & SQL experience preferred)