· Build, plan and implement the overall digital marketing strategy
· Manage the strategy
· Researching and analysing market trends and competitors.
· Overseeing marketing campaigns.
· Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
· Negotiating and liaising with third-party marketing agencies.
· Writing and delivering content and social media plans.
· Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
· Managing the design and production of promotional materials, such as websites and brochures.
· Build strategic relationships and partner with key industry players, agencies and vendors
· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
· Oversee and approve marketing material, from website banners to hard copy brochures and case studies
· Measure and report on the performance of marketing campaigns, gain insight and assess against goals
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