Responsibilities:
Managing PPC campaigns, monitoring reports, and ROI.
Writing SEO copy for the website.
Measuring the performance of campaigns through web analytics tools (Google Analytics, WebTrends, etc.).
Managing and updating social media platforms.
Keeping up-to-date with trends in social media.
Creating innovative content.
Overseeing the company's email marketing campaigns.
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Requirements:
Understanding of digital marketing concepts.
Knowledge of web analytics tools.
Content and creative writing skills.
Analytical mindset and critical thinking
Excellent communication and interpersonal skills