SR. DIGITAL MARKETING LEAD jobs in Bangalore at KRAFTIVO

SR. DIGITAL MARKETING LEAD

Responsibilities:

Audit, optimize and build advertising campaigns
Handle daily, weekly, and monthly core account optimizations such as, but not limited to, list expansions, spend efficiency, ad copy, and targeting adjustments.
Use Excel and Tableau to track account performance for internal (marketing team optimization) and external (KPIs & Execs) audiences
Monitor search trends, best practices and techniques to ensure correct account spend/growth and to identify new opportunities
Proactively research campaign issues and formulate actionable solutions based off findings
A/B testing and conversion rate optimization
Bid management towards CPA targets
Create and manage reports and spend spreadsheets daily
Assisting in the preparation of monthly financials as needed
Perform ad hoc projects and reports

Requirements and Skills:

Microsoft Office products basic knowledge is required; Excel proficiency is preferred
Familiarity manipulating and working with data; Analytical background is preferred
Experience in digital marketing (PPC, Affiliate, and/or Display)
History of critical thinking and problem solving
Attention to detail
Strong written communication
Ability to work autonomously
Ability to meet deadlines
Familiarity with Google Analytics
Bachelor's college degree is required

Through Kraftivo, we are trying to lessen the struggle of every home/business owner in finding the right interior design service professional. For this, we have build a technology platform with a user-friendly interface and online searchability. Kraftivo helps the homeowners in connecting with certified, top-rated professionals, and it also reduces both the time and effort in hiring the professional. Our aim is to be a trusted one-stop resource for all architectural, design & decor related services required by the home/business owners for efficiently designed, beautiful spaces.