MarketsandMarkets was founded in 2009 with a simple, yet powerful, idea - every disruption is inherently the source of game-changing business opportunities. At that time, everybody was talking about disruptive trends such as AI, IoT, 3D printing, nanotech, robotics, etc. but nobody was certain about the business opportunities associated with them. Upon sensing this significant white space, MarketsandMarkets started exploring these emerging and fast-growing opportunities and soon realized that it was part of a much bigger game. We figured out that the B2B economy was just beginning to undergo a dramatic transformation, wherein roughly $25 trillion of new revenue sources would emerge by the end of 2030. So, we embarked on a journey to help B2B companies monetize their play in this phenomenon.
ABOUT MNM: MarketsandMarkets™ is the world's largest revenue impact company, serving over 7,500 customers. Nearly 80% of the top 2,000 companies rely on us for the identification of new high-growth and profitable niche opportunities. Companies choose MarketsandMarkets™ to stay ahead of the curve and accelerate their revenue performance and growth by 6–12 months, giving them a unique, first-mover advantage.
MARKETSANDMARKETS IS THE MOST RELEVANT CHOICE All companies are keen to understand how a shift in the revenue source of their client—along with their clients’ clients—will impact their revenue. Also, all B2B companies worldwide are estimated to lose 50% of their revenue generated through old revenue sources and pivot to new sources (new technologies, use cases, ecosystems, markets, products, partners, and so on). This shift is equally applicable to their clients and clients’ clients. MarketsandMarkets helps to foresee these shifts and help companies benefit from them, instead of getting disrupted. We not only help them to prepare for these shifts in advance but also to capitalize on their leadership skills.