Verbsz Technologies Private Limited jobs - Senior Search Engine Marketing

 Search Engine Marketing (SEM) Associate

• The Search Engine Marketing (SEM) Associate will quickly understand and support initiatives that will contribute to the goals and success of client search and display campaigns. 
• This position reports to the Service Delivery Director and collaborates with other departments such as SEO, social media, content, and web design.

• Interact with clients to gain an understanding of their SEM needs and provide ad updates for their search engine marketing strategy
• Implement Pay Per Click media strategies for clients
• Handle, review, and perform daily account responsibilities associated with Google Ads, Yahoo, Bing, and other search platforms for a variety of clients
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Handle the creation of large keyword lists
• Provide creative copy suggestions and graphical ad templates
• Handle display network placement lists on AdWords and through other contextual advertising platforms
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
• Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
• Direct, handle and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
• Keep pace with search engine and PPC industry trends and developments
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication with team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals.
• Oversee projects across multiple client teams and manage team members working on PPC/paid search projects
• Help to train and build additional paid search capacity at the agency
• Interface directly with clients
• Provide periodical reports and present performance improvement plans
• Optimize targeting according to changing search trends & handle client escalations.

• Experience working with scripts, automation solutions, and various ad personalization.
• Passion for Search and internet marketing.
• Outstanding ability to think creatively and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.
• Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
• Experience in growth strategies and media planning & brand Uplift.
• Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution.
• Expert in Google search, shopping, discovery, Microsoft search, YouTube, and app install campaign.
• Stronghold on creating & implementing Search, Shopping, Video, and App Install campaigns and building data-driven strategies to deliver consistent growth.
• Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion sets, look back window, and custom variables.

• Detailed understanding of marketing concepts & brand communications.
• 4+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (Google Ads, Yahoo, Bing).
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
• Google Ads / Bing certification is a plus.
• BS/BA/BE/B-Tech degree preferred.
• Strong client-facing presentation skills and demonstrated client relationships.
• Good command over Google analytics, search, ad campaigns & optimizations.