Verbsz Technologies Private Limited jobs - Senior Search Engine Marketing

Senior Search Engine Marketing

Verbsz Technologies Private Limited
Bangalore(Ashok Nagar, Banashankari, Banaswadi, Basavanagudi, Basaveshwara Nagar),Chennai
experience 4 Years
salary 40,000 - 60,000 Per Month
Posted: 1 Month ago
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Job Description

 Search Engine Marketing (SEM) Associate

  • The Search Engine Marketing (SEM) Associate will quickly understand and support initiatives that will contribute to the goals and success of client search and display campaigns. 
  • This position reports to the Service Delivery Director and collaborates with other departments such as SEO, social media, content, and web design.

Key Functional Areas of Responsibility:
  • Interact with clients to gain an understanding of their SEM needs and provide ad updates for their search engine marketing strategy
  • Implement Pay Per Click media strategies for clients
  • Handle, review, and perform daily account responsibilities associated with Google Ads, Yahoo, Bing, and other search platforms for a variety of clients
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
  • Handle the creation of large keyword lists
  • Provide creative copy suggestions and graphical ad templates
  • Handle display network placement lists on AdWords and through other contextual advertising platforms
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
  • Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
  • Direct, handle and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Keep pace with search engine and PPC industry trends and developments
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals
  • Monitor and evaluate search results and search performance across the major search channels
  • Communication with team and management on project development, timelines, and results
  • Work closely with the other team members to meet client goals.
  • Oversee projects across multiple client teams and manage team members working on PPC/paid search projects
  • Help to train and build additional paid search capacity at the agency
  • Interface directly with clients
  • Provide periodical reports and present performance improvement plans
  • Optimize targeting according to changing search trends & handle client escalations.
Professional Competencies:
  • Experience working with scripts, automation solutions, and various ad personalization.
  • Passion for Search and internet marketing.
  • Outstanding ability to think creatively and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.
  • Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
  • Experience in growth strategies and media planning & brand Uplift.
  • Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution.
  • Expert in Google search, shopping, discovery, Microsoft search, YouTube, and app install campaign.
  • Stronghold on creating & implementing Search, Shopping, Video, and App Install campaigns and building data-driven strategies to deliver consistent growth.
  • Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion sets, look back window, and custom variables.
Professional Skills & Qualifications:
  • Detailed understanding of marketing concepts & brand communications.
  • 4+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (Google Ads, Yahoo, Bing).
  • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
  • Google Ads / Bing certification is a plus.
  • BS/BA/BE/B-Tech degree preferred.
  • Strong client-facing presentation skills and demonstrated client relationships.
  • Good command over Google analytics, search, ad campaigns & optimizations.


Job Particulars

Job TypeFull Time
Hiring Process Face to Face Interview, Telephonic Interview

About Company

Verbsz Technologies Private Limited
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