· Deepen and grow the balances of a mapped book to increase total relationship value (TRV).

· Develop strong and sustainable customer relationships and increase product per customer.

· Generate Leads and attract new to bank customers.

· Be the first point of contact for mapped customers for all their banking needs.

· Meaningful engagement with mapped book customers for Digital channel adoption.

· Generate & maintain a database of HNI customers.

· Cross-sell retail, other banking, and TPP products to mapped and other customers.

· Ensure maintenance of Average Monthly Balance of Relationship of customers mapped to the incumbent.

· Deepen the relationship with existing customers of the branch.

Karur Vysya Bank is a Scheduled Commercial Bank, headquartered in Karur in Tamil Nadu, India. It was founded in 1916 by M. A. Venkatarama Chettiar and Athi Krishna Chettiar. The bank primarily operates in the treasury, corporate/wholesale banking, and retail banking segments.
The total business of the bank was at Rs. 1,40,806 cr and The Net Profit for FY 22-23 was Rs. 1,106 cr. The bank had a branch network of 799 and an ATM and Cash Recyclers network of 2240 as of 31.03.2023.