o Extensively work on Price Parity
o Prepare Reports
o Conduct market research
o Assist in day-to-day MIS activities
o Provide Intelligence on Competitiveness
o Competition Analysis
o Identify Gap areas
o Assist in day-to-day business activities
o Understand client’s requirement and project’s objectives, formats and approach and
conduct research
o Analyse consumer demographics, preferences, needs, and buying habits
o Conduct qualitative research to capture ideas, opinions, behaviour and perceptions of the
sample size to help organizations decide how to shape, advertise and market their products and services
o Collect, analyse, interpret data and make recommendations based upon the findings
o Organize this information into statistical tables and reports to help organizations take
decisions
o Measure effectiveness of marketing programs and strategies
o Manage multiple projects with a quick turnaround